Creative Groups
Creative groups are a sub-level of Campaigns. Each campaign contains one or more creative groups, which in turn contain the individual creatives. Creative groups let you organize creatives and assign targeting attributes for categorization and reporting.
Table columns
| Column | Description |
|---|---|
| Name | Creative group name (click to view its creatives) |
| Impressions | Total ad impressions (click to open a report) |
| Interacted | Percentage of impressions that led to an interaction (click to open a report) |
| Started | Percentage of impressions that led to starting a conversation (click to open a report) |
| Actions | Opens the actions menu |
The table supports search by name, sorting, and pagination.
Creating a creative group
Click Create creative group to open the creation form. Fields include:
- Name — required
- Enterprise — the enterprise this group belongs to
- Workspace — the workspace
- Brand — the brand
- Campaign — which campaign the group belongs to
Actions menu
Click the actions button on any row to access:
| Action | Description |
|---|---|
| Edit | Edit the group name and organization (enterprise, workspace, brand, campaign) |
| Clone | Create a full copy of the group including all its creatives. You'll be prompted for a new name. |
| Delete | Soft-delete the group and all its creatives. Deletion is blocked if any creatives are currently being delivered. |
Soft delete
Deleted creative groups can be restored from the Trash. All nested creatives are soft-deleted together and can be restored as a group.
Moving a creative group
When editing a creative group, you can change its campaign. If the new campaign is under a different brand or workspace, the group and all its creatives are automatically moved.
Other functionality
- Clicking a group name navigates to its creatives
- Clicking Impressions, Interacted, or Started opens a filtered report for that metric
- Breadcrumb navigation shows: Brands > Brand > Campaigns > Campaign