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Native ​

Native advertising with Cavai is delivered using the Banner creative type with dimensions that match the publisher's native ad placement. There is no separate "native" creative type — instead, a banner sized to the placement's specifications serves as a native unit.

How it works ​

  1. Create a Banner creative with dimensions matching the native placement
  2. Design the creative's look to match the publisher's page style using the Visuals tab
  3. Use custom CSS to fine-tune the appearance for seamless integration
  4. Generate the tag and deliver it to the publisher

Features ​

All standard Banner capabilities apply:

  • Custom dimensions matching any native placement
  • Full conversational flow support
  • Visual elements (text, images, buttons, video, slider)
  • Analytics and interaction tracking

Requirements ​

Native placements typically require:

  • A direct publisher buy or an ad platform that supports native inventory
  • Creative dimensions that match the publisher's native ad specifications
  • Visual styling that aligns with the publisher's content design

TIP

Use the Custom CSS setting available on most visual blocks to match the publisher's typography, colors, and spacing.