Viewability

Cavai Cloud supports integration with third-party viewability verification solutions. Viewability tracking can be added to creatives using:

• Impression pixels in the Delivery tab — fires on creative load
• Script components in the Flow — fires custom JavaScript at specific interaction points
• Per-component tracking via the component context menu in the Flow canvas

These methods allow you to integrate with any viewability vendor (MOAT, IAS, DoubleVerify, etc.) by adding their measurement tags to the creative.

Built-in viewability

Cavai Cloud also includes built-in viewability tracking using the Intersection Observer API. See Metrics — Viewability tracking for details on the native tracking implementation.