Cavai Documentation

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Curated Deal-ID ​

Curated Deal-IDs allow Cavai creatives to be used within standard programmatic media buying workflows — no changes needed on the trading desk side. When a bid is won and a Cavai creative is served, the creative fee is automatically included in the transaction.

How it works ​

A Curated Deal-ID is set up by agreeing on:

  • Creative fee — the cost for serving the Cavai creative
  • Media CPM floor — minimum CPM for the underlying inventory
  • Inventory whitelist — approved publisher domains

Once agreed, the Deal-ID is created and shared with the trading desk. The trading desk targets the Deal-ID in their DSP as they would any other programmatic deal.