Creative Groups

Creative groups are a sub-level of Campaigns. Each campaign contains one or more creative groups, which in turn contain the individual creatives. Creative groups let you organize creatives and assign targeting attributes for categorization and reporting.

Table columns

Column	Description
Name	Creative group name (click to view its creatives)
Impressions	Total ad impressions (click to open a report)
Interacted	Percentage of impressions that led to an interaction (click to open a report)
Started	Percentage of impressions that led to starting a conversation (click to open a report)
Actions	Opens the actions menu

The table supports search by name, sorting, and pagination.

Creating a creative group

Click Create creative group to open the creation form. Fields include:

• Name — required
• Enterprise — the enterprise this group belongs to
• Workspace — the workspace
• Brand — the brand
• Campaign — which campaign the group belongs to

Actions menu

Click the actions button on any row to access:

Action	Description
Edit	Edit the group name and organization (enterprise, workspace, brand, campaign)
Clone	Create a full copy of the group including all its creatives. You'll be prompted for a new name.
Delete	Soft-delete the group and all its creatives. Deletion is blocked if any creatives are currently being delivered.

Soft delete

Deleted creative groups can be restored from the Trash. All nested creatives are soft-deleted together and can be restored as a group.

Moving a creative group

When editing a creative group, you can change its campaign. If the new campaign is under a different brand or workspace, the group and all its creatives are automatically moved.

Bulk tag export

Click Export tags in the actions menu for any creative group to open the Bulk Tag Export dialog. This lets you publish and export ad tags for multiple creatives at once without going into the Builder.

Selecting creatives

The dialog lists all creatives in the group. Use the checkboxes to select which creatives to include. Only published creatives can be selected for export — unpublished ones are shown with an "Unpublished" label.

Use Select all to select every published creative in one click.

Publishing

Each creative shows a Publish or Republish button next to its name:

• Publish — builds and deploys the creative for the first time. After publishing, the creative becomes available for tag export.
• Republish — rebuilds an already-published creative with its current settings. Republishing a creative that is live in a campaign will take effect immediately.

You can also publish all formats of a multi-format creative at once using the group-level publish button, or use Publish all in the dialog footer to publish every unpublished creative in the group.

WARNING

Publishing or republishing a creative that is running in a live campaign takes effect immediately. A confirmation prompt is shown before each publish action.

Delivery settings

The dialog lets you configure delivery settings for exported tags. Settings are organized into collapsible sections and are applied in the following order of priority:

Tier	Description
Per-format override	Custom settings entered for one specific format variant
Group override	Custom settings applied to all formats in a multi-format creative
Global override	Settings entered in the global panel at the bottom of the dialog, when the Override delivery settings toggle is on
Saved settings	Each creative's own delivery settings as last saved in the Builder

By default the dialog uses each creative's own saved delivery settings. The Override delivery settings toggle at the bottom activates the global panel, which then applies to all creatives that have no per-format or group override.

Per-format and group overrides

Per-format and group override panels expose the full set of delivery settings, organized into three collapsible sections:

Section	Settings
Click-through	Clickable background (with URL), Clickable header (expandable formats only, with URL)
Configuration	Click macro (DSP), Impression pixel tags, Impression pixel URL
Customisation	Container z-index (non-banner only), Goal time, Bubble trigger (expandable only), SPA, Use on load, Advantage, VAST (video only), VPAID (video only), SafeFrame

Settings are context-sensitive — certain fields only appear when relevant to the creative's format type. For example, VAST and VPAID options only appear for creatives that contain a video block. See Creative Delivery for a full description of each setting.

Global override

The global override panel applies a subset of universal settings to all creatives without a local override:

• Click macro (DSP)
• Impression pixel tags and URL
• Use on load
• Advantage
• SafeFrame

TIP

The global override intentionally excludes format-specific settings like clickthroughs, z-index, and video options. Use per-format or group overrides for those.

Each creative row shows the DSP currently saved against it, and a settings icon if other delivery settings are configured. An indicator dot appears next to any creative that has an active local override.

To enter a per-format or group override, click Override next to the creative or multi-format group. Once an override is active, a Save to creative button appears inside the panel. Clicking it writes the override back to the creative's saved delivery settings so the same settings are used by default on future exports. For group-level overrides, a confirmation prompt confirms the save before applying it to all formats in the group.

TIP

Saving delivery settings from the export dialog is the same as saving them in the Builder's Delivery tab. You can use the export dialog as a quick way to configure and persist delivery settings for many creatives at once.

Exporting

Once creatives are selected and published, use the footer actions:

Action	Description
Copy tags	Copies all selected tags to the clipboard, each labeled with its creative name and format
Download ZIP	Downloads all selected tags as individual .txt files in a ZIP archive
Download CSV	Downloads a CSV file with creative names and their corresponding tags

Fullscreen mode

Click the fullscreen icon in the top-right corner of the dialog to expand it to fill the entire screen. This is useful when working with creative groups that contain many formats. Click the icon again to return to the standard dialog size.

Group navigation

Use the arrow buttons on the sides of the dialog to navigate to the previous or next creative group in the campaign without closing the dialog.

Other functionality

• Clicking a group name navigates to its creatives
• Clicking Impressions, Interacted, or Started opens a filtered report for that metric
• Breadcrumb navigation shows: Brands > Brand > Campaigns > Campaign