Privacy

Cavai Cloud is a privacy-by-design advertising platform. It never adds trackers or cookies to ads, and Cavai's analytics pipeline never captures or stores personal data or any data that falls under the GDPR. Cavai Cloud does not perform cookie-sync with third parties.

Zero-data principle

Cavai's analytics pipeline is entirely free from collecting, managing, or storing any personal data. This "zero-data" principle removes concerns with GDPR or similar data regulations for Cavai's own measurement and reporting.

INFO

Creatives that use the Form block collect user-submitted data (e.g. email, phone) which is sent directly to the advertiser's endpoint. This data is not stored by Cavai's analytics pipeline.

Retargeting

Conventional tracker and cookie-based strategies such as retargeting can be set up using custom events from the platform you use for managing retargeting campaigns.

GDPR support

Generated tags include GDPR placeholder macros (data-gdpr and data-gdpr-consent) that publishers replace with actual consent values at serve time.

TIP

Cavai Cloud does not limit the use of third-party or other trackers in any way. You retain full control over what tracking is added to your creatives.