Metrics

Resource-level metrics

Resources are creatives, creative groups, and campaigns.

Scalar metrics

• first_active — the hour in which the first impression was received
• last_active — the hour in which the last impression was received

Time series data

The following metrics are calculated as time series with hourly aggregation. All dates are in UTC.

Standard metrics

• impressions — number of creative tag executions
• interacted — number of impressions where the user interacted with the creative
• started — number of sessions where the user started interacting with the flow (one flow interaction)
• continued — number of sessions where the user continued interacting with the flow (more than one flow interaction)

TIP

This logic implies that impressions >= interacted >= started >= continued

• viewable_impressions — count of viewable impressions (more than 50% of creative in view for more than 1 second)
• seconds_in_view — sum of seconds the creative was in view (more than 50% visible)
• seconds_to_active — sum of seconds between creative render and first user interaction
• seconds_total_active — sum of seconds users interacted with the creative (time between first and last user action)
• creative_actions — sum of total user actions with the creative
• link_clicks — number of sessions in which the user clicked at least one link
• reached_end — number of sessions in which the user reached the end of the flow
• header_clicks — number of sessions in which the user clicked the creative header at least once
• background_clicks — number of sessions in which the user clicked the creative background at least once
• domain — domain where the creative was rendered

TIP

In some cases, exact domain data is blocked for privacy and security reasons. In those cases, the system falls back to what the DSP provided.

• dsp — DSP used in ad delivery

Video metrics

• plays — number of sessions where a video started playing
• watched_25 — number of sessions where a video was watched to at least 25%
• watched_50 — number of sessions where a video was watched to at least 50%
• watched_75 — number of sessions where a video was watched to at least 75%
• watched_100 — number of sessions where a video was watched to completion

TIP

The logic for video metrics implies: impressions >= plays >= watched_25 >= watched_50 >= watched_75 >= watched_100

Flow metrics

• Flow Hits — number of flow events for each (creative_id, object_id) tuple. See the Flow API for details.